Leosghost - 3:22 am on Jun 14, 2011 (gmt 0)

Matt's iphones comment tells you many things ..some of them more obvious than others..

Then cast your mind back to last year, and the direction that Google is moving in..and where they are trying to take you..and how they are trying to achieve it..and most of all what with..

Google have been IMO, more clear about what was coming, and how they were measuring, and what with, since last year..and Matt again IMO was actually very clear..if you listened and watched with an open mind, and had been doing so since last year ..

Not a "formula", not rules, but as suggy said and brinked has observed, once you have "groked" it ..its blindingly obvious where they are coming from, and going to, and how, and what with,..and if you haven't yet ..then even with it all laid out ..you'd still treat it like a formula, and it still wouldn't work for you.

Reminds me of the way they used to ( and still do sometimes ) hire people ..its a puzzle..except the picture is actually very clear ..