walkman - 3:21 am on Jun 14, 2011 (gmt 0)
Time will sort these out, since they are more than ads involved.
They are a lot of sites that truly had popular content from years ago and said, let me milk it and users navigated through the ads, like science blogs or newspaper archives for example. And then the MFA crap that leaves you wondering at their page not knowing what to do, other than clicking on a link.
People need to make money but I think experimenting with moving the ads in different locations is key. Maybe because I'm aware but I'm more likely to click if the page has less ads. You can have one ad and probably make more than with 4. Experiment! If they are reading they will scroll and eventually reach the ad and one of them might entice them to click. If you have a gazillion ads, it's a sport trying not to click accidentally.
Either way, try no to be worst than your competition on such issues.