Leosghost, while I understand the concept of users driving the bus ... users also have to understand that there "ain't gonna be no stinkin' bus" if the bus can't afford to buy gas. Users don't refuse to read a magazine just because it's mostly ads (and they are). As a user, I'm not crazy about ad-filled sites either. But I don't begrudge the sites who have a lot of ads but give me great content. I understand that the content they give me for free has to be paid for somehow. Could they find another monetization method? Sure, maybe. But would users be any happier with that method? Maybe not, who knows. At some point, there has to be some compromise. Yes, publishers should not overdo it. But yes, users should compromise as well. And for sure, Google, of all "people", should not be throwing stones at glass houses, or calling any kettles black.