tedster - 9:41 pm on Jun 13, 2011 (gmt 0)

I like that summary, brinked. It reminds me of someone I spoke with soon after the Adsense program was launched. Their big insight was "now I just build content that is "slippery" instead of "sticky". The lower the value on my page, the more likely I can get an ad click."

There have been many in that boat - for years. And getting paid by the impression makes it even worse. At least in print you needed to get people to buy/subscribe to your magazine full of ads.

Echos of Amit Singhal's opening remarks about Panda:

Singhal: So we did Caffeine [a major update that improved Google’s indexing process] in late 2009. Our index grew so quickly, and we were just crawling at a much faster speed. When that happened, we basically got a lot of good fresh content, and some not so good. The problem had shifted from random gibberish, which the spam team had nicely taken care of, into somewhat more like written prose. But the content was shallow.

I think that is absolutely straight talk.