suggy - 8:15 pm on Jun 13, 2011 (gmt 0)

because we all have a duty of care over here not to do anything which can damage other people's well being or livelihoods

Er, what? Since when? Wouldn't that rule out any form of competition in business or the job market. "Hey, you got my job... you damaged my livelihood"! "Hey, your advertising campaign poached our customers. You can't do that because you damaged my livelihood"...?

As Tedster said previously, Google is an organisation... they're running a business... they have business goals... they don't set targets about "how many people's livelihoods they can ruin". Besides, it's a zero sum game. Didn't someone else take your place in the SERPS?!