AlyssaS - 8:02 pm on Jun 10, 2011 (gmt 0)
Why sites are not "coming back" or moving ?
I think that
#1 If you don't make real genuine changes to the site that are not obviously just for ranking to drive visitors to click on your ads..the the algo is designed to say "probably MFA"..when the site finishes morphing we'll re-evaluate, but a moving target is moving "this way" to escape panda not evolving genuinely.
I don't think it's anything to do with that - it's to do with the types of changes people are making. Sites that are re-writing content and sorting out their site structure are coming back - but sites that simply deleted content are not.
With the latter case, it's because while their actions may have lifted the Panda penalty, they hurt them with the underlying algo.
Suppose you have 1000 pages on your site and delete 750 of them as they are thin. Well those 750 pages would have been supporting the rest of the site, and the loss of those internal links hurts you with the underlying algo, unless you have gone out and got new external backlinks to replace the lost link juice.
It's better to re-write content then to delete it, but I think a lot of people immediately post Panda 1 were looking for a "quick" solution. Re-writing loads of pages would take months and months (maybe up to three months!). Whereas deleting meant you had the potential to come back within weeks. Well they may no longer be under the Panda cosh, and traffic will have risen from the lows - but they won't be "fully restored" like they expected because they hacked away at their site too much.