HuskyPup - 4:23 pm on Jun 9, 2011 (gmt 0)

Maybe we're just not changing the right things.

From what I am seeing, yes, that would seem correct, I have been very clinical about my changes, I've analysed in-depth every page I've changed and whether I felt it would be better from an informational and SEO perspective, whether it would work or even be practical for other sites with thousands of pages I have no idea but it is working for a couple of my small sites right now.