---- Why Haven't Sites Come Back from Panda? Matt Cutts Tries to Explain
Sgt_Kickaxe - 4:02 pm on Jun 8, 2011 (gmt 0)
When all you have is a hammer, everything looks like a nail.
Awesome. And when you get paid to swing that hammer you're always looking for another nail to hit, even when the job is done.
I'm seeing Panda going after duplicate content more strongly. I now have two less competitors to deal with and they both had great sites. What they also had was a small section of their pages that showed "content from around the web" in plain text. I feel pretty strongly that the duplicated paragraphs smelled like garbage to the Panda.
The wording being used by Matt and others has me feeling it's a borderline spam issue being dealt with by the ranking team instead of the spam team. To me that suggests a broader approach against paid links. Sites that sell links tend to "play nice" until they garner some initial PR and when they get it they copy articles in bulk to drive up their "offering" on link buying/selling sites. Panda might be trying to close that effect with making it harder to rank, more trust signals required, harsher penalties on dupe content etc. 12% of the internet was affected so this was no minor tweak, I can't think of anything else being as big a reason.
[edited by: Sgt_Kickaxe at 4:06 pm (utc) on Jun 8, 2011]