dickbaker - 11:13 pm on Jun 9, 2011 (gmt 0)
thirteen, I have fairly lengthy descriptions of retail stores on my site. By lengthy, I mean maybe 300-500 words (which is a lot for an ad). These aren't banner ads. Searching for a retail store's name once showed the store's page on my site as the first result, but now every store has a website, so their sites usually come first. Not always, but usually.
I think I've found the secret to ranking #1, though: use the f-bomb in the first sentence on a page. ;)