I've been seeing a lot of minor but strange and very frequent fluctuations in serps for the past 3 days. What I mean by very frequent is after I do a search and hit refresh I will get a different set of results! It seems to be changing minute by minute!
I havent really checked anything else such as video, news or image results but I've been seeing this in regular serps and shopping results.
2 things I'm basically seeing:
-In some searches I'm seeing a shuffling of the top 10, all the same sites just 3 or 4 of them in another place in the top 10
-1 site being dropped off the front page moving everything else up 1 spot (sometimes even the previous #1 site is being dropped and everything else goes up)
I've been checking about 10-15 keyphrases and on any of them I could refresh 5 times in 15 minutes and get a different result each time!
What is going on? is this just happening in my niche? I cant seem to get a good handle on my sites placement as we are one of the sites that are moving all around!