---- Direct Type In Traffic - Is It The Strongest Ranking Signal Now?
diberry - 9:56 pm on Jun 2, 2011 (gmt 0)
I wish this was true, over a quarter of my visitors go directly to my site. My repeats are sky high. Still no love from google
I have a site that gets a fair amount of type-in/direct traffic. It's an issue site, so it has passionate users that come back all the time. It's got 10 times as many comments as articles. Unfortunately, this is not a group that clicks "like" buttons as often as I'd prefer, but socially, the site is strong.
But the Google algo has never figured out what the site's about. Most of my Google traffic has a wasted journey - my site's not what they wanted, and judging by the trollish comments they leave, they're not the visitor I was looking for, either.
So if your site's doing that well on the social factors, either there's something else wrong (in Google's opinion), or maybe the algo just isn't "smart" enough to understand what's being said on the site. It's like sites that are pro-[political party].
This, I think, is where social networking is for the win, and why Google's so scared of them. Facebook et al use human brains instead of an algo, and humans know what other humans want better than an algo does. SN sites have sent that funny little site of mine way more happy users over the years than Google ever did.