koan - 10:19 pm on Jun 1, 2011 (gmt 0)

Now suppose the Google search page starts seeing searches for the terms Wacky Widgets and wacky-widgets.com, and that the number of these searches increases over time in proportion to the amount of traffic my site receives.

It happened to me, and now I see sites popping left and right for the search term "Wacky Widgets" because they think it has become a new popular term, but people are actually just trying to reach my site.