kidder - 9:56 pm on Jun 1, 2011 (gmt 0)
Close enough aristotle, and here is another thought I had on the subject. I have a couple of clients that I have worked with from start up - mainly bricks and mortar "widget brokers" for want of a better term. These guys spend up big week after week on offline print and TV media and they push their brand in a big way. My SEO input was minimal, what I noticed is that they both got full "sitelinks" faster than any other web property I've worked with.