JoePublisher - 12:44 am on Jun 2, 2011 (gmt 0)
The argument about if google thinks your site and content is a failure because no one has clicked on a +1 button is only valid if you don't also have a 'like' button or 'tweet' button ... or a comments section or forum section or any other indicators (like old fashioned links from authoritative sites) that show your content is of 'high quality'.
You are also well within your rights to not add any social aspects (like 'buttons') to your site, if you think this is the right call for your site - of course it will still be of a high quality, if it is written well.
But if you choose to use social indicators on your site and a page has been 'liked' by 50 facebook users and/or 50 twitter users, while the +1 has no one clicking on it, who has failed? ....
I have no problem if the +1 button doesn't work out, it will be removed from my site because google failed to provide the incentive for my users to click on it, not the other way around.
In his latest interview Eric Shmidt said his biggest regret (read failure) in his time as Google CEO was "social". It may be google's biggest failure, but it isn't mine ... nor is it twitter's or facebook's.
There is a lot riding on google with the +1 ... all I am doing is backing a horse that has proved itself in the past. If it fails, I still have an each way bet on with the other two big players, as I personally see 'social' indicators as a major part of 'user satisfaction scores' in the future of the internet and as one measure of a sites quality. YMMV