dazzlindonna - 4:21 am on May 30, 2011 (gmt 0)
I'd test some calls to action on the info page. Instead of just putting links and images to related products, I'd test some specific calls to action. Tell them what to do next. If it's a long info page, with various sections that might each relate to a different product, then I'd try several calls to action - one in each section. If a related product can solve a problem discussed in the info page, then tell them specifically to click here to "blah blah", wherein blah blah represents whatever words will let them know that their problem will be solved, if only they'd go do this.