Planet13 - 10:35 pm on May 29, 2011 (gmt 0)
@ Robert Charlton
I'd assume that the information page has something to do with the commerce page's popularity...
great observation that I didn't even think about.
For the COMMERCE page (most popular on site)
Only 30% of visits were as a an entrance / LANDING page to the site (from either SERPs, Adwords, Affiliate links, etc.,)
70% of visits to that commerce page came from previous pages on the site.
The information page contributed 17% of the traffic to the commerce page.
Now for the INFORMATION page (the second most popular page on the site), the Navigation Summary is nearly opposite.
76% of visitors to the information page entered the site directly (overwhelmingly through organic google SERPs).
The commerce page contributed to only 13% of the visits to the Information page.
So I guess the challenge is to improve the rankings of the commerce page since it has a lot of room to grow in terms of getting traffic from the Search Engines.