HuskyPup - 9:20 am on Jun 6, 2011 (gmt 0)

I think it is the first step toward PAY TO PLAY SERPS

I don't think it's the first step, I think it's the continuation of a master plan that only very few at the plex have known about for quite some time, it's just becoming much more evident now.

The problem Google has with this is that I am seeing the high street starting to fight back in certain sectors therefore Google relying solely upon more and more people using the Net to purchase from Google ads or Google properties may possibly be a big error of judgement.

For instance, realistically in the UK there is absolutely no reason for many people to go to their local supermarket to shop but they continue to do so...personally I never do but there's no denying how busy they are.

Google, all eggs in one basket?

YMMV!