dickbaker - 3:03 pm on Jun 4, 2011 (gmt 0)
I was going to make the change I mentioned in my last post sometime in the next year or so. Panda seems to have made it a better idea to do so now.
The section I want to spin off is the ecommerce part. It's a small online store, but it was aggravating a few of the retail stores that advertise on the site because I sell the same stuff they do, and usually at much lower prices.
I can link to the new online store from my existing site, just as I have Online Store links on the site right now. I'll 301 all of the brand pages (Acme Widgets) to the new site, but keep the individual product pages (Acme model XYZ) on the site, but noindexed. Google Products will accept the noindex (I've asked), and that's where my sales are coming from.
So, I'll continue to get sales from Google Products on the individual model pages of the existing site, and increase the number of products I sell. As I do that, I can reach out to other forms of promotion to get customers. I won't rely on Google organic for the new site (or Yahoo or Bing).
My site was the top-ranking directory of widget stores when searching by city or state. Now Google has taken that over with their locations search. Even before Panda, I was down below the fold after searches brought back five, six or seven results from Google's location feature, then the organic results.
If Panda is changed, and my existing site regains some rankings, then I'll be able to get more money from the retail stores and the banner advertisers on the existing site.
I can't just wait to see if Google is going to offer me resurrection. That's something that only happens every 2,000 years or so.