I don't think Google cares to be honest and they have already gotten a lot of bad press.
In all honesty, I think Google lost control over things. They created a monster and can no longer handle things. It won't be long before the average user feels this.
To control things Google might hire even more people, but then shareholds get upset and the stock value goes down.
I submitted more than 40 DMCAs this weekend, including a lot of DMCAs for Blogspot (Google property). It takes between one week and one month (if you are lucky) before Blogspot takes an infringing page down. I sent DMCAs to Facebook and Wordpress too. Infringing pages were taken down within less than 24 hours! A huge difference compared to Google!