Leosghost - 3:08 pm on May 27, 2011 (gmt 0)
I suggested how you can do this "watching" waaay back in a panda thread..just set up your one or two person "research unit".. physically somewhere ( like rent an office for a day or two ) ..get/ hire someone to waylay passing strangers ..and offer them $10.oo for 10 minutes of their time ..make it look good ..dont make it look like the scientologists etc...
Explain it is to see how people interact with websites..
Sit them down in front of a screen with sites available including your site ( don't tell them its yours ..and some others that haven't fallen in serps for what you have as KW(s) etc ( as ehow is often sighted ..use it as a baseline/ control ) ..
give them a printed page with 10 simple tasks to do on the page ( if you have a shopping site you'll have to allow for not using a real credit card etc ..you work it out ..OK ;-)..they need to do them ( or try to do them ) on each site ..
Then watch them ..shut up, don't prompt, don't sigh with frustration etc etc ..don't encourage ..just watch ..( you can set up the watching via another machine ..thats what the kind of service dickbaker used usually does) ..or via a "two way" mirror ..which is how lots of ad agencies do it ..or both ..or whatever..
That is basically how it is done and has always been done ..for decades ..
Works 99% of the time ..I suspect with Tedster's background in retail ( standard procedure in large ad agencies ) that he will have seen it in action on varying scales too in real life ..
You can get software ..or sign up for heat map click tracking ..or real time like dickbaker ..but real life observation beats all.
btw..its deductible ;-))
for around $1000.oo or so ..priceless.