dickbaker - 1:42 pm on May 27, 2011 (gmt 0)
Are you saying that they went to the page and, without actually reading the text, determined immediately that it was a thin page just by gauging the amount of text on the page, and then left without reading it?
Or do you mean that there were only a few lines on the page in the first place, so when they "scrolled down a few lines" they had finished reading all the content?
No, they read the text, although many read it quickly, others took awhile (maybe they're slow readers, or maybe they were trying to take in all of the limited information). There were a couple of visitors who quickly scrolled up and down the page, then left. Maybe they were looking for widgets to buy and, since I don't sell these types of widgets (just provide photo, spec's and description), they left right away.
I could see some users who were uncertain as to what to do, hovering over different type to see if it's clickable. In my pages that list retail stores in particular states, I have a red star next to the store's name for people to click to see the store's ad. It was obvious that some visitors didn't understand that they had to click the red star, so I'll have to make a hyperlink on the store's name.
There's other things I found I need to change, too.