celgins - 3:28 am on May 24, 2011 (gmt 0)
When you need to know something more complex than whether it's raining outside, and you search and find the "popular" stuff, good luck to you, and pray your life doesn't depend on what you find.
Well, if your life is depends on it, you probably shouldn't be relying on a web search to begin with. :)
I've actually been doing some search engine testing in areas in which I have some expertise, and right now, there is ZERO truly expert content pages from experts in the niches on the first pages of results.
I agree that both Google and Bing need to do something to retain quality. But I think quality and popularity can coexist.
Why? There aren't a lot of [fill in topic] experts in the world who are creating new ideas. I'll tell you flat out they are NOT tweeting, facebooking to get their messages out, or linking.
Maybe they should start. As web developers, most of us don't like jumping onto bandwagons, or scrambling to adjust site design and code. We don't like chasing the latest fads, many of which we just want to disappear. There is a certain comfort in reminiscing about the old days, and celebrating "what used to be."
But things change. The recording industry is dealing with change and they're suffering because of it. So is the movie industry, print media, newspapers, retailers, and telephone companies. Even vehicle manufacturers are making adjustments by including more technology in their vehicles. Who would have ever thought USB ports would come standard in a vehicle? Whatever happened to good 'ol cassette players?
Things change, and whether social SERPS is a fad or here to stay, Google and Bing would be nuts not to play the popularity game.