celgins, I get that. So popularity wins over intelligent content? You can argue whatever you want about good content being popular, but here's something to think about.
When you need to know something more complex than whether it's raining outside, and you search and find the "popular" stuff, good luck to you, and pray your life doesn't depend on what you find.
I've actually been doing some search engine testing in areas in which I have some expertise, and right now, there is ZERO truly expert content pages from experts in the niches on the first pages of results.
The winners will be the social marketers, spam artists, black hat social manipulators, and if you ever need high level content on more complex subjects, forget about it.
I can't find it even today.
Why? There aren't a lot of [fill in topic] experts in the world who are creating new ideas. I'll tell you flat out they are NOT tweeting, facebooking to get their messages out, or linking.
In THIS world Einstein would have remained an unknown if he had to rely on the Internet of today.