I second that emotion. Your experience sounds much like mine: 14 years providing free online supplements to my printed publications in my niche field, and now I'm SERP-sinking beneath the likes of Amazon and the blogspotters. I have succumbed to putting AddThis buttons on my pages so that the pages look current and to facilitate sharing and bookmarking. But that's it -- I don't wish to be "followed," "liked," or "joined," thank you very much. And I refuse to brand myself. I'd comply with your request and tell you I think you've got it all wrong, but I'd be a liar.