HuskyPup - 1:08 pm on May 23, 2011 (gmt 0)
I've always built for the user, I was doing that years before Google existed, that's nothing new whatsoever.
I have been building a new site all the way through this Panda malarky and it has not changed my vision one bit, I knew what I was going to do and how I was going to do it, Google never, ever once entered into my equation.
Quite a few pages are doing pretty well already, the more competitive terms have been picked up but not yet up on the first couple of pages of Google, FWIW Bing hasn't picked up on any of them yet!
What have I done differently?
I'm using the same template and corporate layout structure, I've made my meta descriptions even more very, very focussed with precisely the same text on page too. Normally I use 500 x 500 images but this time I am using 600 x 800. I was very hesitant to do this considering page load times would increase for those on dial-up etc however that does not seem to have been an issue.
What I have done extra is add more generalised fluff to the product description where none/little basically exists anywhere.
And the result of this is the pages do look fantastic yet I am competing against awful pages with crap images and no descriptions whatsoever therefore the lesson is probably this:
1. Build an absolutely garbage keyword domain site and G will love you
2. Build a quality, informational site and whatever replaces Google may possibly love you
3. Get a big fat wallet out, which is undoubtedly Google's mentality, and pay your way for enquiries/orders/etc.
Me? As I wrote, stuff Google, I know my trade, they haven't a clue:-)