Just throwing ideas, not real suggestions of course, but I think the topic is interesting. Hypothetically, you could force users to click around with a "click here to read the rest of the article" to improve your bounce rate. You could offer something for free, like a download, but demand that users click a LIKE facebook button to increase social media presence. I would definitely go for a super nice graphic design with eye candy. I would write articles that please the masses to stimulate linking in social networks (latest celebrity scandal, for example).