wheel - 9:00 pm on May 21, 2011 (gmt 0)
Thanks for the reminder.
The gov't in my home country released a new 'thing' earlier this year. All it is right now is a three page outline, but I expect it to be fleshed out into a full fledged consumer niche product/service in the next year. I bought the name in a domain. Reminds me I better put up at least the gov't document for now.
Sorry to derail the thread, but I just typed in the name of the service in Google, and got a very interesting suggestion in the drop down. Interesting because it's not thename of the product/service but it's close - and I think it's actually what consumers would look for. And guess what - those domains weren't taken :). They are now.