mhansen - 11:56 am on May 19, 2011 (gmt 0)
@ Life is Good -
When you said your sites sell similar products... Do you actually handle the customers yourself? Meaning... you process the credit cards or paypal charges, you retain all customer info, etc, in a traditional ecommerce fashion? Secure SSL, etc.
Or is it a referral-fee based drop-ship or affiliate style commerce site, where you produce the website and the informational content, then hand-off the actual processing of the sale to someone else?
Finally... are the sunglesses you deal in high-end glasses? I bought a pair of Oakleys' 2-3 years ago for $240... love them to pieces man, but I would think twice of spending that same money on a pair of shades right now, simply due to the economy. (Want versus need)
Just trying to dig a few more possibilities.