Planet13 - 2:03 pm on May 15, 2011 (gmt 0)
Thanks for the example.
Was there a BIG turnover in the top SERPs for that niche / keywords due to Panda? Or was it just your site and maybe one or two others that got hit?
Can you describe the sites that took over the place in the SERPs where your site previously ranked?
When Panda came along, I got dropped to anywhere from #50 to #110 for these phrases. The retail store's site is still in the same place.
Was there any consistency in the number of places dropped? Were some of them exactly 50, and some of them exactly 100, etc? Or are the new positions all over the map (between 50 and 110)?
(Basically, I wonder if your site had been just at the borderline for getting a penalty pre-Panda, and maybe something like your backlinks had kept it immune to that penalty. Then after Panda, the backlinks that had kept you out of the penalty box were devalued, so you became vulnerable to a penalty that already was in existence before Panda, but whose effects you were "immune" to, until you "lost your immunity" due to Panda.)
Actually, I've done more work on writing original content for those widgets on my site than I did for the retail store's site.
I don't know what others think of this, but...
Whenever I see a post from a google employee saying that we need "unique content," I now read that as saying "unique subject matter."
I don't think we can get away with writing on the same subjects that appear on 1,000 other sites if we just re-word it - no matter how well we have rewritten it.
I think to be on the safe side, we will have to write on entirely new subjects - or have entirely new data or entirely new interpretations of that data.
I know this will be difficult, but my humble opinion is that instead of asking ourselves, "Is my content unique?" We need to ask, "Are the subjects, opinions, and conclusions unique?"