danimalSK - 8:29 am on May 13, 2011 (gmt 0)
I understand that search is evolving to protect it's own interests but who is looking out for the webmasters that don't want to change how they build sites (and neither do their regulars) ?
Sorry to break it to you, but the answer is no-one. Protect your own interests because no-one's going to protect them for you.
Search is becoming "Walmartized". Big companies are maturing in terms of web development and SEO expertise. Being good at SEO is no longer a competitive advantage, as companies with larger budgets and more firepower are also starting to focus on SEO. Completing the pincer movement is Google, who with every update are focusing more on brands and "trusted" sites.
The idea of building a business around a well SEO'd mom and pop sized website is going to start dying in the same way building mom and pop grocery stores has. You either need to get smarter or get more resources (e.g. VC funding). That is unfortunately the new normal.