WolfLover - 3:36 am on May 8, 2011 (gmt 0)
Think about this:
How much e-commerce passes through Google serps.
Google can make or break any online company (organic Serps vs. expensive paid adwords)
Google says we can handle this and handle it fairly.
So the question is how do we know?
Walkman, this is what is happening in my industry. I have ecommerce sites. For YEARS I ranked number one and two for some major keywords in my industry. Today, my sites rank around 20-25 for those same keywords. But here is who is on top now. A competitor who pays a LOT of money in AdWords. This guy is not only in the paid ads at the top and sides of the Google search results, but he holds spots ONE and TWO for these keywords and many more keywords. Also, ranking above me now are newbie sites, of course Amazon and wikipedia.
I'm sorry, but I really feel that those that are paying out AdWords are now being treated extra special by getting not only their ads up there, but they are now in the natural search results at the top of MANY MANY of our industry's top keywords. And this same guy is showing up in two out of four of the Google Shopping results as well. So, this guy appears a minimum of 5-6 times at the very top of the search results with his ads, his top natural search results and the Google Shopping results.