deadsea - 11:27 am on May 5, 2011 (gmt 0)
Google no longer distinguishes between the paid ads above the search results and the organic listings. The "ads" pink background color is so light that I can't tell it from white on my monitor unless I look from the side.
I used to use Google over Yahoo because Google was less ad heavy. Google is now just about as bad as Yahoo ever was.
Bing looks pretty clean today. If I search for "refrigerators" I get a smallish shopping results section and NO ADS. Google is nearly all ads above the fold.
I tried Bing as my default search engine for three months a year and a half ago. It was pretty good then, but I ended up going back to Google. I think it is time to try that experiment again.