tedster - 6:23 pm on May 4, 2011 (gmt 0)
My first response to the story and the interview was "This is solid business advice - for any business, onnline or offline." The kind of description re-writing described by the owner of One Way Furniture is something anyone with success in the print catalog business already knows about - except it definitely costs more than $1 per item!
If the only effect of Panda was to reward sites for engaging content, that would be fine in my opinion. The problem seems to be that this isn't all that seems to be happening.