crobb305 - 8:16 pm on May 2, 2011 (gmt 0)

Google is on record saying they intend to know what we want even before we know we want it (or words to that effect), so I wonder if that is what is happening with your example? Instead of giving you what you actually want, they are serving you what they "think" you want. If that's the case, huge mistake, IMO ~ it will drive people nuts

I see this happening on my searches. When you invent or write about a new term/brand, it won't show up for queries in the serps as you intend for them to. When someone searches for the new term, Google is correcting the spelling, irrespective of your desire for them to. You have to append a "+" to the beginning of the word or phrase (in quotes) to force Google to display the exact term. For example, +example or +"this new phrase". Unfortunately, most searchers don't know to do this. If I want a search result that actually returns pages that contain those words, as I spelled them, I pretty much have to search on Bing.