Reno - 8:12 pm on May 2, 2011 (gmt 0)
Like "Bob came wearing a t-shirt and Nike shoes" is in my site and google is sending me one that is looking to find out more about Nike shoes in 4-6 words.
Google is on record saying they intend to know what we want even before we know we want it (or words to that effect), so I wonder if that is what is happening with your example? Instead of giving you what you actually want, they are serving you what they "think" you want. If that's the case, huge mistake, IMO ~ it will drive people nuts.