This is a joke of a thread
The update has hit a lot of quality websites and the jury is out if quality has improved. Meanwhile there are companies having to layoff staff.
The only positive out of this is that as they have given a lot of publishers and large corporates a big boost (see the winners list) and these are the ones that buy volume adwords and push the keywords prices up hence they no longer will need to buy as much traffic now and this should help lower PPC prices in the future and hit googles profit line.
The most annoying thing for me is that the adsence reps were all for promoting that webmasters should carry as many adsence spots as they could and now the search team are hitting those same sites with this update.
No doubt they will have tested the effect on profits before the roll out but i dont see any quality improvements - all i see is a deck shuffle with a lots of news coverage which helps promote them as a search engines - maybe this was the objective?