what does "above the fold" mean, though?
if youve got one on the righthand sidebar, which pops its head above the fold, you cant say that that reduces the quality -- even though technically it is above the fold. because a very large chunk of the web does that, its pretty much a design standard.
and how good is google at reading CSS layout? that is what i really want to know.
my ads currently appear high up the HTML, but appear on the righthand sidebar.
if i move the code to the bottom of the HTML, but leave them exactly where they are on screen, im wondering if that will be enough to claw some traffic back.