TheMadScientist - 9:46 pm on May 2, 2011 (gmt 0)
Matt Cutts repeatedly states, that we should build our sites as if the search engines didn't exist...
So, paid links, web rings, reciprocal links, article submissions for links, directory submissions, forum link dropping, blog link dropping, reciprocal twitter follows and everything else they tell us not to do are really good ideas?
They're so contradictory sometimes, it's not even funny ... It's like none of them ever stopped to think about what people would [have to] do to get traffic from the web to their site(s) without search engines.
Personally, I wish they would make up our mind and get their advice straight.