suggy - 4:19 pm on May 2, 2011 (gmt 0)

OK, apologies for assigning motive where not intended (wishful).

I don't see any reason to fear what's coming though. Surely, true meritocracy on its way? I mean, it will become pointless gaming the algo to get to the top, only to be culled by user/ click data rapidly because you didn't add any value for visitors.

Means that SEO might become as much about making a worthwhile contribution to the web, as it is gaming google.

Hoorah the end of link begging/ buying/ swapping and creating!