Sgt_Kickaxe - 9:36 pm on May 1, 2011 (gmt 0)

6: Offsite user metrics ?

- If your site has an active following on facebook or Twitter and most of the conversations take place on those services it's possible to associate/credit that engagement with your site. The opposite is also true, do you have stagnant, little used, social profiles for your site? As evidenced by Google realtime they choose the accounts they display content from carefully which means social profiles are "rated" somehow too.

- Do you "auto-post" your content to social circles? If so, are those links getting visited by those you shared with?

I think it's important to remember that everything is relative. It's not about having the absolute best scores online, it's about having the best experience for your users measured against similar sites. Different site types have a different bar to reach (raise?). What works for one site type may not work for another.

"does the site have a social network account on Twitter? yes=+1" is being replaced with "does the site have a social network account on Twitter? if so is said account popular? if (a+b=yes)+1