...that good writing often comes down to writing on complex subject matters in a way that idiot's can understand.
Thank You, BenFox.
Many of my pages rank higher than pages on the same subject that have MORE information and MORE original research than mine.
My content, on the other hand, has better structure, less slang, and far less usage of TLAs*
I think that if you have great content but find that your pages are not ranking, a good first step would be to have an editor with experience in print journalism look at those articles and offer suggestions.
A side benefit to having engaging content is that people are much more likely to link to it naturally, hence boosting page rank.
*TLA = "Three-Letter Anagram" I actually know people who use a three-letter anagram for the phrase "Three-Letter Anagram." Don't be one of those people!