danimalSK - 8:38 am on Apr 19, 2011 (gmt 0)
What does "punching above their weight" mean, I guess would be my question.
By this I meant sites that primarily exist to serve search engines, not users. A site designed to serve users should, by definition, have a decent % of direct and branded search traffic. I would imagine ehow is at 90%+ search. Joel Spolsky posted on his blog a while back that StackOverflow was at 80%+ just Google (can't find the post now, might have been told by his VCs to pull it!). SO is a good example of a site that combines high search with an actual brand and community.