jecasc - 6:19 am on Apr 18, 2011 (gmt 0)

Nothing has changed. If you don't give a damn about search engines, produce high quality content for users, use HTML tags as they are intended, don't try the latest Google Voodoo, your sites won't have been affected by the Florida, nor by the PANDA update.

I have been in this business for ten years now, working for others first, then starting my own websites, and everytime there is this BIG BAD update I scratch my head and wonder: What the hell are they even talking about.
Here is a little hint on how not be affected by big updates: Next time you read this thread about how Google is now putting more emphasis on URLs that are written backwards in capital letters and now values websites higher that link to wikipedia articles with titles where the number of letters in the title divided by three returns an even number - just ignore it. When you see people writing about how they are trying to channel the flow of PR through their websites and stuff like this: Make a cross next to their name, wait 6 month and wait for the big clamor.