Whitey - 5:20 am on Apr 18, 2011 (gmt 0)
On November 16th 2003, Google commenced the so called "Florida update" which had a tremendous effect for many websites and, as a result , turned the SEO world on its head.Almost 8 years on, along comes Panda , which has an arguably bigger disruption and hype than the former.
Both have one thing in common. Google's pursuit of it's own version of "quality". But times have also changed, and Google progressively shows that it wants more control over the source relationships of commerce and information, squeezing out content recyclers along the way - it want's to occupy the middle ground as a key strategy going forward. And of course, in the 8 years, the technical capability of Google has vastly improved.
Let's forget about the " how it's done " and all the technical progress and nuances.
It still seems like to me that quality links, unique content and good architecture are as important as they were in 2003.
Has anything really changed apart from Google's capability in what a site needs to have? Or am I missing something?