arikgub - 11:42 am on Apr 19, 2011 (gmt 0)
Unless you offer something different, unique or more compelling than competitors on your site, and the same merchandise can be found in hundreds of other stores, why would you expect free traffic? ..... So what I'm saying is, if I had such an online store, I wouldn't feel entitled to free traffic, I would have a plan to attract traffic, by creating content of value or investing on promotional campaigns.
I do offer something different - a top notch customer service, and it is a far more important factor when compared to product description uniqueness and other on-page stuff.
What's important to you when shopping online? Price, customer service, flexible return policy, shipping, etc. Unique product descriptions? Couldn't care less ....
I think Google understands that. That's why it puts so much emphasis on a Brand when ranking online stores. Actually, it makes my life a lot more difficult. Try to outrank Amazon, BestBuy just by having a better and unique content. It's a nightmare.
@walkman - yeah, exactly. that's what I mean.