arikgub - 6:06 am on Apr 19, 2011 (gmt 0)
if you own your own ecommerce store its very important that your product descriptions are unique.
If I had an ecommerce site with just manufacturers' descriptions like everyone else, I wouldn't expect much free traffic, I would expect to pay for it.
I really don't understand you, guys. Look at this from the user perspective for a second. Is there any value in re-written product descriptions vs the original ones?
@koan: what are you saying exactly - an ecommerce site does not deserve to rank if using dup product descriptions?!
C'mon! A user doesn't care where your product description snippet comes from - a manufacturer or your $3/hour freelance writer. And I believe that google understands that commerce site's user experience is different, and while for a content site the dup content is a strict no-no, e-commerce sites are treated a bit differently.
I own a few commerce sites and I never bother to have a unique product description, or sometimes even have any description at all. I never block anything with robots, or meta noindex tags.
And I only noticed this: when I started, the product pages with dup or no description were not ranking, but we were certainly not talking about the sitewide penalty here. Moreover, as I got more quality links and became an authority in my niches, even the pages with dup/no content started to rank.