Shaddows - 10:43 am on Apr 18, 2011 (gmt 0)
Besides listing products, what other tools does your website offer potential customers? I've got no idea what sector you're in, so these might not be appropriate, but:
- How-to guide
- Product selectors
- Industry news
- Professional reviews (e.g. industry magazines)
- Social (blogger) reviews
- User (YOUR user) reviews
Many ecom losers use the model
"assume (or achieve) Google ranking for <product title> / <manufacturer code>, and sell cheapest"
Unstructured category pages are also looking to be a weak link.
Unique product pages are helpful- we have those, but our surviving competitors do not. The key factor seems to be what OTHER pages do you have, other than a product listing, price and "buy" button.