tedster - 12:02 am on Apr 15, 2011 (gmt 0)
People (including me) were saying the same thing about the Florida Update. As I see it, we can either complain and resist, or we can work to understand and adapt. This is not a penalty, it is a new algorithm - even though it generates a ranking change that looks something like a penalty.
As I see it, there has not ever been an update this extreme, and that includes Florida. We all got very accustomed to Google's algo being essentially consistent and predictable. In fact we got so used to it that we forgot it was their algorithm and always subject to change.
The previous algorithm became so predictable that start-ups were getting millions of investment dollars based on their ability to predict Google's response. That practice is probably over.
We will survive and prosper again. We'll figure this out.
That is always my choice. I think this case will be a lot like Florida. I think we will figure out some parts and Google will adjust other parts and we'll meet somewhere in the middle. But until then it is pretty painful.