londrum. no no no, that is completely not the point. Its about deception. Is the website trying to draw attention to the ads? here are the potential factors:
1. ad placement. Are the ads placed in areas that diminish the readability of the article?
2. Number of ads. are the number of ads on a content page overwhelming? Do they ruin the user experience by drawing attention off the content and on the ads?
3. transparency. Are these ads marked or presented in a way that it is known to the reader that they are not ads? I may click on an ad believing its part of the site and then taken to a non trust worthy 3rd party site where they will bill me for something.
I was banned numerous times by adsense and YPN for wrongfully disguising the ads. They lead to unwanted clicks and dimish the quality of a given page.