Shatner - 6:36 pm on Apr 14, 2011 (gmt 0)

Re: blogcritics.org

In addition to having two Google ads above the fold, it may also be worth noting that they have TWO 300x250 banner ads on the page. Normally most sites only have one. They also have a LOT of Amazon affiliate stuff on the page, that's a little odd. Any chance that hurt them?

They also split their content for each article on to multiple pages, I know a lot of sites that weren't penalized do this, but by doing that even though they write long, in-depth stuff it reduces the volume of actual content/ad ratio on their pages.